- Proficiency in coding (e.g., AMP Script, SQL) and understanding of integrations with other marketing and CRM systems.
- Experience in developing Salesforce Marketing Cloud customizations (Ampscript) integrations, developing and executing data migrations, and Marketing Technologies.
- Experience in Data Architecture.
- Salesforce certification in Marketing Cloud Email Specialist, Marketing Cloud Administrator, and Marketing Cloud Consultant.
- Extensive experience with the Salesforce Marketing Cloud platform, e.g., Journey Builder, Email Studio, and other modules.
- Strong programming skills, particularly in languages used within the SFMC ecosystem (e.g., Apex, Visualforce, HTML, CSS, JavaScript).
- Ability to lead and mentor technical teams, providing guidance and support.
- Strong understanding of Infobip and other similar tools used for SMS/E-mail.
- Experience in conducting data profiling of existing marketing datasets to define data governance and standardization rules.
- Experience in leading Marketing Cloud data modeling and architecture including data extension modeling and cross-product data architecture & mapping.
- Experience in architecture, design, and development of advanced customizations utilizing Salesforce Marketing cloud.
- Strong analytical, problem-solving, and communication skills.
- Experience with project management methodologies and tools.
- Knowledge of marketing automation and CRM best practices. Azure Dev Ops Git, CI/CD, SonarQube, Kubernetes, GitHub, and terraform.
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